What are some of the methods smart devices have evolved the way we consume media? - keep reading to find out more.
In the current digital age, mobile phones have become one of the most prevalent instruments that individuals are using to view videos and gain access to media. Nowadays, many social media platforms are providing limitless feeds of brief, chains of videos, that are growing in appeal among smart device users. In fact, statistics reveal that that globally, mobile content viewing is on the rise, showing that short form media is one of the fastest growing media trends right now. These platforms enable users to see a variety of customised material and interact quickly, making these videos far more interesting and addictive than conventional media. Short form videos are also being used regularly for news and educational purposes, not just for entertainment. Subsequently, this pattern is changing the way people are actively seeking for and expecting to receive information, in a faster, shorter and more accessible format.
Recently, with the growth of digital media, the way in which individuals consume content has evolved considerably. For many years, standard television was the main source of home home entertainment for most people. However, from the development of streaming services, many audiences are turning away from set up tv, particularly among younger people. Rather, international media content analysis shows that more individuals are buying memberships to streaming services, which strongly evidences the shift in audience consumption practices. These services are popular for enabling individuals to view the shows and movies they want, whenever they feel like it. Those involved in the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would acknowledge the popularity of streaming services as a prominent media consumption habit among audiences today. These changes show the move towards user-controlled viewing interests in the market.
With constant shifts and advancements in the digital landscape, what are the current trends in media? Well, along with the increase of streaming platforms and short form video content, the way in which individuals are getting their information is also evolving. Individuals are increasingly turning towards internet news sources, rather than watching TV, to discover the latest worldly affairs. However, at the same time, due to a constant flow of information, people are coming to be overwhelmed by huge quantities of content. In reaction to this, news groups are re-engaging audiences by making . short form content that is clearer and simpler to observe. Nowadays it is common to see news channels that have sizeable followings on social media sites. This trend can be verified by the CEO of the fund that owns Euronews, for instance. Using this method has been very important for providing individuals with dependable and authenticated news sources, in a form they can readily interact with.